Glow & Flow Candle Boutique
How I gave a candle shop a fresh, modern boost.
The owner of Glow & Flow Candle Boutique, Emma, was a creative genius when it came to crafting luxurious, hand-poured candles, but when it came to managing social media and marketing, the flame was starting to flicker. With inconsistent social media posts, outdated email campaigns, and no fresh content to spark engagement, Emma wasn’t getting the traction she needed to boost sales. She knew the potential was there, but she didn’t have the time or expertise to turn those followers into loyal customers.
1. The UGC Content Creation Flame-Up:
- What I Did: I connected Glow & Flow with talented UGC (User-Generated Content) creators, who produced authentic, engaging content that showcased the boutique’s candles in real-life settings. This gave Emma's brand a fresh, relatable voice that resonated with her audience. It was like adding the perfect fragrance to a candle—suddenly, everything felt warm, inviting, and irresistible to her followers.
2. The Social Media Candlelight Revival:
- What I Did: I crafted a consistent, visually stunning social media strategy that featured the UGC content alongside Emma’s brand story, product highlights, and behind-the-scenes peeks into her candle-making process. The result? Increased engagement and a community that was excited to burn their Glow & Flow candles. Just like trimming the wick on a candle, I kept her social media burning bright, clean, and steady, so no engagement was wasted.
3. The Email Marketing Scented Strategy:
- What I Did: I took over Emma’s email marketing, handling everything from design to execution. I created beautifully branded email templates that reflected the boutique’s aesthetic, wrote compelling copy, and sent out regular campaigns—everything from product launches to special promotions.
4. The Sales-Boosting Candle Glow:
- What I Did: By combining fresh UGC content, engaging social media strategies, and effective email campaigns, Glow & Flow’s sales saw a notable increase. Customers were not only engaging more but also purchasing more—especially when they saw real people using the candles in their daily lives.
With a strategic marketing revamp, Glow & Flow Candle Boutique experienced:
- A 30% increase in sales within the first three months, thanks to fresh UGC content and targeted email campaigns.
- A 40% boost in social media engagement, leading to increased brand awareness and a growing online community of candle lovers.
- Higher email open and click-through rates, with beautifully designed campaigns that consistently converted followers into customers.
Client Testimonial:
"The social media and email revamp has been a total game-changer for my boutique! The UGC content made my brand feel so much more relatable, and the emails? Gorgeous and effective. I’ve seen a big boost in sales, and I couldn’t be happier!" — Emma, Owner of Glow & Flow Candle Boutique
