Twisted Trinkets Etsy Shop
How I helped set up a small business.
The owner of Twisted Trinkets, Phillip, had a brilliant knack for creating one-of-a-kind custom jewelry, but when it came to setting up his business foundation, he felt like he was twisting in the wind. He needed help turning his passion into a profitable business—from setting up his LLC to pricing his products effectively. On top of that, Phillip had no idea where to start with marketing and wanted a solid strategy, including paid social ads, to reach more customers and scale his Etsy shop.
1. The LLC Setup:
- What I Did: I helped Phillip navigate the paperwork maze of setting up his LLC, making sure his business was legally structured, protected, and ready for growth. I handled all the technical details, so Phillip could focus on what he does best—designing his jewelry.
2. The Price Point Polishing:
- What I Did: I worked with Phillip to analyze his costs, competition, and market demand, and set the perfect pricing strategy for his products. Together, we crafted a pricing structure that allowed him to make a solid profit while keeping his jewelry competitive and irresistible to his Etsy customers. It was like finding the perfect balance between bling and budget—ensuring his products were priced to sell and shine.
3. The Marketing Magic:
- What I Did: I helped Phillip develop a tailored marketing plan, including strategies for organic growth and paid social ads. We identified his target audience and ran carefully crafted social media ads that showcased Twisted Trinkets’ unique designs, bringing in new customers and boosting online traffic.
4. The Etsy Shop Glow-Up:
- What I Did: I didn’t just stop with marketing. I also gave his Etsy shop a makeover—optimizing product descriptions, improving SEO, and streamlining his store’s layout to convert visitors into buyers. The results? More views, more sales, and a shop that looked just as polished as his jewelry. I made sure his Etsy shop was set to shine from every angle.
With the new business playbook in place, Twisted Trinkets experienced:
- An official LLC setup, giving Phillip peace of mind and a solid legal foundation to grow his brand.
- 20% higher profit margins thanks to a strategic pricing structure that reflected his true value.
- A 35% increase in sales, driven by targeted paid social ads and a refreshed Etsy shop that turned casual visitors into loyal customers.
Client Testimonial:
"I was completely lost when it came to the business side of things, but your playbook changed everything. From setting up my LLC to nailing down my pricing, everything’s running smoother. My shop looks better, my sales are up, and I finally feel like I’ve got a real plan." — Phillip, Owner of Twisted Trinkets
